How to Boost Your Property’s Curbside Appeal

Posted by Gabrielle Dickert on

The curbside appeal of a property is often overlooked by property managers. It’s a shame, as improvements to curbside appeal don’t usually require expensive fixes or painstaking renovations. It also offers plenty of amazing benefits, no matter the purpose of a building.

When you put forward a beautifully manicured, easy-to-find and easy-to-navigate setting, people are more likely to find your building and leave with a great impression. Think of it as a chance to make a lasting impression on visitors, while creating an atmosphere regular staff can feel proud of. Looking to improve the curbside appeal of your property? Here are some simple tips to get started.

Regular Maintenance

We’ve all heard the saying ‘don’t judge a book by its cover’ but this piece of wisdom can be safely discarded when it comes to curbside appeal. A property that looks neglected and dirty doesn’t provide a welcoming atmosphere for visitors and can prove a detriment to attracting business. Investing in regular property maintenance isn’t just common sense – it’s good for business. It’s even a money saver in the long term, as preventative maintenance is a lot more affordable and easier than major maintenance work.

Add Some Greenery

A little landscaping can go a long way. We live among drab concrete buildings and public spaces. Something as simple as a flower bed, or well-maintained hedges, can make any building exterior look more engaging, vibrant and welcoming. That being said, it’s vital to stay on top of the landscaping of this greenery so the building continues to look superb instead of sloppy.

Clear and Easy-to-Read Signage

You want customers to instantly know you’re open for business and the hours you’ll be open. Choose brightly coloured, vibrant signs that are easy to read quickly. You’ll want your signage to be visible from the sidewalk and street. Ensure your signage is aligned with the character of your street/neighbourhood so it doesn’t seem tacky or out of place. Try to pick branding that is suited to physical display such as signage, as well as digital signage such as your social media accounts and business website.

Be Accessible

Your goal should be to make visiting your property as simple as possible. Parking is a huge component of this, and customers should be able to access parking in a simple manner. Car parks should be free of potholes, debris, and lines should be easily visible. If parking is a problem at your location, clearly state this on your website. Display instructions on where visitors can park and any costs associated with it.

Find Out More

Interested in improving the curbside appeal of your property? Secured Property Group is happy to assist with any aspect of your property maintenance. Contact us and let’s chat.